Jacques Zolty discovered St. Barth in the 1980s on assignment for a photo shoot. He never left.

A fashion photographer who had worked with Helmut Newton, Richard Avedon, Patrick Demarchelier and Peter Lindbergh, he found in the island something he had not found anywhere else: a quiet luxury, a private elegance, a freedom that did not need to be announced.

Inspired by the colours, the air, the natural scents of his new home, Jacques created a personal fragrance. Friends asked for it. Then collectors. Then the world.